Software & Product Strategy for Automotive Technology Companies
From concept to execution, we help design, build, and bring automotive software solutions to market that solve real dealer and customer needs. We've built, launched, and operated automotive software ourselves, and we've spent more than 25 years working with dealerships. You get advice from people who have built the product and worked alongside the people who buy it.
For the People Building Dealer Software
This work is for founders, product leaders, and established vendors selling into car dealerships and dealer groups.
Dealers are a hard market. A product can demo well and still stall in the store. Maybe it doesn't match how sales, service, or the office actually work. Maybe it can't talk to the store's CRM and DMS. Or nobody in the store owns it once the contract is signed. All of that costs far less to fix before launch.
From Concept to Execution
Validate the problem with dealers
Before you commit a development budget, find out whether dealers feel the problem enough to pay for a fix, and who in the store owns it. That could be the dealer principal, the GM, a department manager, or the people on the floor.
Shape the product and roadmap
Decide what the first version has to do well and what can wait. We help you rank features by what a dealership will use on an ordinary Tuesday.
Fit the dealership's CRM, DMS and data reality
Every store already runs a CRM, a DMS, and a stack of other tools. We help you plan where your product connects, what data it needs, and what it gives back. For the dealer’s side of that picture, see how dealerships run CRM, DMS and data today.
Go to market and drive dealer adoption
This stage covers positioning, the pitch to a dealer principal, and the rollout inside the store. Software that gets signed and then ignored rarely renews, so we plan adoption as carefully as the sale.
What You Get
- A dealer's-eye review of your product: the problem it solves, who in the store uses it, and where it will meet resistance
- A roadmap ranked by what dealers will use and pay for
- An integration plan for the CRM, DMS, and data sources your product depends on
- A go-to-market and adoption plan, from the dealer pitch to rollout in the store
Why Dealership Experience Matters
For more than 25 years, Tony Giorgione has worked at the intersection of automotive retail, technology, software, inventory, and digital marketing, with brands including Lexus, RAM, Subaru, Jeep, and Chrysler. Tony Giorgione has served on the Chrysler IAC Committee, the Kelley Blue Book Dealer Advisory Board, the J.D. Power Dealer Advisory Council, and the Cars.com Dealer Council. When we tell you how a dealer will react to your product, that's where the view comes from. Read more about our 25+ years of automotive experience.
Questions Founders Ask
Can you help validate a product idea with dealers before we build it?
Yes, and that's often the best time to bring us in. We'll help you frame the problem, decide which dealers and which roles to talk to, and read what you hear through a dealer's eyes.
Do you help with go-to-market and dealer adoption?
Yes. Bringing software to market is part of the work, from positioning and the dealer pitch through rollout and adoption inside the store.
How do you approach integration with dealership CRM and DMS platforms?
Early. Integration shapes what a dealership product can do, so we plan it alongside the roadmap. We map the systems the store already runs, what your product needs from them, and what it should send back.
Let's Build What's Next
Let's Talk About Your Product.
Tell us where the product is today and what's in the way.
Let's Talk about software and product strategyMessages go straight to Tony.