Grand Pacific Media is an independent automotive strategy and technology consultancy. We work with dealerships, dealer groups, and the companies that build technology for them.
Founder, Grand Pacific Media
Tony Giorgione has spent more than 25 years improving the profitability of automotive dealers through digital marketing, software, and inventory strategy. He has worked with brands including Lexus, RAM, Subaru, and Jeep, and has served on the Chrysler IAC Committee, the Kelley Blue Book Dealer Advisory Board, the J.D. Power Dealer Advisory Council, and the Cars.com Dealer Council.
His favorite part of any project is the early work with the owner or business-unit leader, figuring out what the business needs. That's where the ideas start to flow.
For more than 25 years, Tony Giorgione has worked at the intersection of automotive retail, technology, software, inventory, and digital marketing. We've built, launched, and operated automotive marketing and software solutions, and we've used them to put dealers in front of their customers and improve profitability.
Our strengths are digital media and inventory, cross-channel strategic planning, technology, and brand marketing. We hold all of it to one test: accountability for results, with a return the dealer can see. We understand dealerships, the data, the customers, and what actually works.
We're independent. We don't sell software or take commissions from vendors, so our advice depends only on what fits your business.
Industry Experience
Tony has been selected to participate in industry advisory boards and dealer councils, providing perspective on automotive technology, marketing, data, and retail operations.
Proven Results
Grand Pacific Media brings an accountability-first approach to automotive marketing and technology. Our experience includes developing cross-channel strategies, implementing technology, increasing customer engagement, and helping dealerships dramatically improve market performance.
Chrysler Jeep Dodge
We helped develop and execute strategies for a Chrysler Jeep Dodge dealership that moved from approximately #300 to #3 in sales in North America in the mid-2000s.
The work behind this result: automotive consultingUnited Nissan
We designed and executed digital strategies that generated significant traffic and helped United Nissan become the #1 Nissan dealership nationally.
The work behind this result: digital marketing strategyOur experience includes work with automotive brands such as Lexus, RAM, Subaru, Jeep, and Chrysler, and with dealerships across the country.
Lexus RAM Subaru Jeep Chrysler
Our approach starts with understanding the business objective. We work collaboratively with dealers and automotive companies to identify opportunities, develop strategies, and implement solutions designed to improve profitability and maximize ROI.
The first stage is the one we like best: sitting down with the owner or the department leader to understand what they want to achieve. Once that's clear, the ideas start to flow.
We do this work in four areas: automotive consulting, software and product strategy, digital marketing strategy, and dealer technology.
Let's Build What's Next
Great ideas usually start with understanding the problem. Tell us about yours.
Let's TalkMessages go straight to Tony.
“Experience creates perspective. Perspective drives better decisions.”
