Why monitor your reputation online

Long gone are the days when one would wait for the reviews in the newspapers and magazines to get more information regarding a certain company! In this technological era, one has the chance to get the latest information on any company online. People use the social media, business articles, and forums to give people an insight into the company. Most of these options enable the reader to place the comments and the experience they have with the company. When one has a good reputation, it gets easy for them to find out what other people are saying.

  •  Be visible to the online world to promote the business and give people the chance to air their views. When the company creates a website, social pages, forums, and lists in several advertisements, they attract attention of the people. Some start to ask what they deal with, and this is the proper time to explain more on the business. When one uses the search engine and do not find the name of the company, they automatically dismiss it. Creating the website, needs advance care, well execution, and well-written content to build confidence in the people.
  • Get to know what people want, as well as their views. It is not easy to keep monitoring all the social media outlets, articles, and blogs. However, it is useful to know what other people have to say about the company, and this publicity goes a long way in informing people. Some media outlets write articles that portray the company in negative light. This is the chance for the company to post comments and publish other articles, which will make the company look better, and tend to rely on the positive side.
  • Monitoring the reputation of the business online, leads to a greater understanding of the problems at hand as solving the immediately. When a comment is posted in the morning, one need to make sure they respond to it, in terms of clarification, services, or positive image. Some people only want to know what the company deals with, while others were treated badly by one of the workers. Addressing the issues and taking stern action is a good way of rebuilding the confident of the clients.
  • Focus on positive growth and client incentives. When one is monitoring the reputation of the business, they also need to update the readers on the recent developments, endorsements, and job vacancies. This creates more interest to the readers and wants to find out more. When there are many different positive comments on the company, they end up taking over the negative comments. Keeping this trend also makes the company famous online especially when they take time to answer the questions of the clients, update the site, and make announcement. The social media has the chance to make or break the image of the company, hence the need to hire professionals to deal with monitoring the reputation of the business. Online business monitoring is relevant, and plays a big role in the growth of the company. Ignoring issues leads to negative comments and criticism. Currently, every business owner needs to have social media accounts, access to blogs and reviews or hire the professional online monitoring firms to handle the matter professionally.

AUTOMOTIVE REPUTATION MANAGEMENT FOR CAR DEALERS

Internet has given an immense amount of independence and room to marketers in all industries. The car dealer industry is no exception. The car dealers across the globe have made tremendous advances in their marketing endeavors, owing to the communication revolution brought by Internet. Car dealers now use internet to rapidly and effectively reach to their potential and existing customers for various reasons including disseminating information regarding new deals or promotions, customer feedback and after-sale services. However, every picture has two sides to it, thus the boon enjoyed by the car dealers due to internet also has a flip side. This flip side is reflected in the fact that it is very easy for anyone to tarnish one’s reputation online which could cause irreparable damage to the business, if the situation is not taken care of instantly. This is where automotive reputation management comes in to the rescue of the car dealer industry.

The internet is flooded with both positive and negative reviews about various car dealers. A quick search about any car dealer on one of the major search engines reveals numerous reviews, both positive as well as negative. As a potential customer, it becomes very difficult to distinguish between an actual negative review and the one which has been posted on the internet just to defame a particular car dealer. This can cause confusion in the mind of the potential customer and can eventually drive him away, consequently posing a loss to business. Many of the negative reviews are actually part of a negative publicity campaign launched by a direct competitor, targeted to a particular car dealer, in order to crush his business to gain a competitive advantage. It is thus imperative for a car dealer to keep track of his business’ reputation online and nip such campaigns in the bud.

There are many firms which provide professional reputation management services to car dealers. These vendors can help a car dealer to build and protect his genuine image online by keeping track of the information being posted on the internet by others, angry users or competitors alike. Many big companies in almost all the industries are increasingly investing in reputation management services and the car dealer industry is not alien to this trend. Almost all of the renowned car dealers have invested in this important tool of the business.

These days, the explosion of social media has brought with it a new dimension for online marketers in the car dealer industry but at the same time, the reputations of car dealers are more vulnerable than ever because of the free and fast flow on information and word of mouth publicity on these platforms. Almost all the prospective car buyers use internet to get information about dealers from whom they could purchase cars. In the light of this fact, it becomes all the more important to be able to protect one’s hard earned image in the industry by making use of automotive reputation management services.

In a nutshell, the importance of reputation management for car dealers cannot be emphasized enough in today’s industry where the rivalry is bitter and dirty tactics to gain competitive advantage is the order of the day. Thus, it is strongly advised that all car dealers make good use of the automotive reputation management tools and services to salvage their businesses.

Grand Pacific Media is the definitive resource for Car Dealer

 

 

Internet has given an immense amount of independence and room to marketers in all industries. The car dealer industry is no exception. The car dealers across the globe have made tremendous advances in their marketing endeavors, owing to the communication revolution brought by Internet. Car dealers now use internet to rapidly and effectively reach to their potential and existing customers for various reasons including disseminating information regarding new deals or promotions, customer feedback and after-sale services. However, every picture has two sides to it, thus the boon enjoyed by the car dealers due to internet also has a flip side. This flip side is reflected in the fact that it is very easy for anyone to tarnish one’s reputation online which could cause irreparable damage to the business, if the situation is not taken care of instantly. This is where automotive reputation management comes in to the rescue of the car dealer industry.

The internet is flooded with both positive and negative reviews about various car dealers. A quick search about any car dealer on one of the major search engines reveals numerous reviews, both positive as well as negative. As a potential customer, it becomes very difficult to distinguish between an actual negative review and the one which has been posted on the internet just to defame a particular car dealer. This can cause confusion in the mind of the potential customer and can eventually drive him away, consequently posing a loss to business. Many of the negative reviews are actually part of a negative publicity campaign launched by a direct competitor, targeted to a particular car dealer, in order to crush his business to gain a competitive advantage. It is thus imperative for a car dealer to keep track of his business’ reputation online and nip such campaigns in the bud.

There are many firms which provide professional reputation management services to car dealers. These vendors can help a car dealer to build and protect his genuine image online by keeping track of the information being posted on the internet by others, angry users or competitors alike. Many big companies in almost all the industries are increasingly investing in reputation management services and the car dealer industry is not alien to this trend. Almost all of the renowned car dealers have invested in this important tool of the business.

These days, the explosion of social media has brought with it a new dimension for online marketers in the car dealer industry but at the same time, the reputations of car dealers are more vulnerable than ever because of the free and fast flow on information and word of mouth publicity on these platforms. Almost all the prospective car buyers use internet to get information about dealers from whom they could purchase cars. In the light of this fact, it becomes all the more important to be able to protect one’s hard earned image in the industry by making use of automotive reputation management services.

In a nutshell, the importance of reputation management for car dealers cannot be emphasized enough in today’s industry where the rivalry is bitter and dirty tactics to gain competitive advantage is the order of the day. Thus, it is strongly advised that all car dealers make good use of the automotive reputation management tools and services to salvage their businesses.

 

Review Suppression Takes Center Stage for Automotive Dealers

Grand Pacific Media: Review Suppression Takes Center Stage for Automotive Dealers

Dealerships Are Finding That the Majority of Their Customers Visit the Lot on the Basis of Online Reviews.

Managing These Online Reviews Is More Vital Now Than Ever Before; In response to Google’s Panda consumers now look online first.

In today’s market place anyone who has ever shopped for a car knows that car dealerships are hardly in short supply. In every city you now have standout dealers, lets face it every city has its fair share of car dealerships, and at the end of the day they all sell the same vehicle.  A Nissan, Ford or Chevrolet is the same vehicle at any of the dealerships.

 

Across the country or across town when consumers can connect the dots it make a huge impact. Example you do the search for Nissan Dealer in Las Vegas. You will see one store in control and also selling 60% of the Nissan vehicles in the city. The other has seen better days and one who has never paid attention to the reviews and even though he’s in the heart of the population only sells 10% of the cars in that market.  The stores all look the same with new Nissan fronts however, the reputation is tied to the search and when you align up the stores one has 100 reviews and maintains 4 stars the other is 3.5 at 40 reviews ad the last 10 at 2 stars.

 Automotive Reputation Management

How does the consumer choose which store to visit? Dealers would like to think its his last great ad on TV and Radio ITS NOT the consumer goes to Google Yahoo or Bing and does a search. The rest is easy. According to a recent article from an auto dealership industry publication, the answer is through reading online reviews. The article notes that, for a few dealerships, online reviews account for the majority of showroom or walk in. While this is obviously good news for dealerships that have positive reviews, those with negatives reviews might find it difficult to get buyers to the store. As a result, more and more auto dealerships are turning to Reputation Supervisor.

 

The importance of reputation management services in the auto dealership industry is argues to overstate. The print even goes as far as to say that “reputation management sells more cars than any other [online marketing strategies].”

 

The author of the article recommends that auto dealers take full advantage of the positive reviews they accrue on sites like DealerRater.com, sharing them with potential customers via Facebook and Twitter.  I will say that I don’t believe that Twitter or facebook do much of anything for a dealership but the reviews “nothing is more important”.

While this is an effective strategy for dealers with across-the-board positive online reviews, not every car lot is so lucky. For those struggling against bad reviews, reputation management provides viable options for combating bad publicity. In fact, one of the main Products offered by reputation management firms, known as review suppression, can help business owners in any industry regain control of their online reputation, fighting back the corrosive impact of negative reviews.

Reputation Supervisor, notes that, while ugly reviews cannot be deleted unless inaccuracies are verifiable review suppression is the next best thing.

“The unfortunate reality of the Internet is that there is no reset button, no way to erase or take back bad reviews. Once they are out there, they are out there However, business owners are hardly without hope. “Reputation Supervisor can offer the most advanced strategies in review suppression. What that means is that we create content that presents a business positively, couple it with strong SEO, and inundate the search engines. We can effectively make those negative reviews non-existent, pushing them to the bottom of a Google search.”

However, the reputation management strategist is quick to note that this is not only true of car dealerships.

 

See Grand Pacific Media to tune up your reputation