AUTOMOTIVE REPUTATION MANAGEMENT FOR CAR DEALERS

Internet has given an immense amount of independence and room to marketers in all industries. The car dealer industry is no exception. The car dealers across the globe have made tremendous advances in their marketing endeavors, owing to the communication revolution brought by Internet. Car dealers now use internet to rapidly and effectively reach to their potential and existing customers for various reasons including disseminating information regarding new deals or promotions, customer feedback and after-sale services. However, every picture has two sides to it, thus the boon enjoyed by the car dealers due to internet also has a flip side. This flip side is reflected in the fact that it is very easy for anyone to tarnish one’s reputation online which could cause irreparable damage to the business, if the situation is not taken care of instantly. This is where automotive reputation management comes in to the rescue of the car dealer industry.

The internet is flooded with both positive and negative reviews about various car dealers. A quick search about any car dealer on one of the major search engines reveals numerous reviews, both positive as well as negative. As a potential customer, it becomes very difficult to distinguish between an actual negative review and the one which has been posted on the internet just to defame a particular car dealer. This can cause confusion in the mind of the potential customer and can eventually drive him away, consequently posing a loss to business. Many of the negative reviews are actually part of a negative publicity campaign launched by a direct competitor, targeted to a particular car dealer, in order to crush his business to gain a competitive advantage. It is thus imperative for a car dealer to keep track of his business’ reputation online and nip such campaigns in the bud.

There are many firms which provide professional reputation management services to car dealers. These vendors can help a car dealer to build and protect his genuine image online by keeping track of the information being posted on the internet by others, angry users or competitors alike. Many big companies in almost all the industries are increasingly investing in reputation management services and the car dealer industry is not alien to this trend. Almost all of the renowned car dealers have invested in this important tool of the business.

These days, the explosion of social media has brought with it a new dimension for online marketers in the car dealer industry but at the same time, the reputations of car dealers are more vulnerable than ever because of the free and fast flow on information and word of mouth publicity on these platforms. Almost all the prospective car buyers use internet to get information about dealers from whom they could purchase cars. In the light of this fact, it becomes all the more important to be able to protect one’s hard earned image in the industry by making use of automotive reputation management services.

In a nutshell, the importance of reputation management for car dealers cannot be emphasized enough in today’s industry where the rivalry is bitter and dirty tactics to gain competitive advantage is the order of the day. Thus, it is strongly advised that all car dealers make good use of the automotive reputation management tools and services to salvage their businesses.

Grand Pacific Media is the definitive resource for Car Dealer

 

 

Internet has given an immense amount of independence and room to marketers in all industries. The car dealer industry is no exception. The car dealers across the globe have made tremendous advances in their marketing endeavors, owing to the communication revolution brought by Internet. Car dealers now use internet to rapidly and effectively reach to their potential and existing customers for various reasons including disseminating information regarding new deals or promotions, customer feedback and after-sale services. However, every picture has two sides to it, thus the boon enjoyed by the car dealers due to internet also has a flip side. This flip side is reflected in the fact that it is very easy for anyone to tarnish one’s reputation online which could cause irreparable damage to the business, if the situation is not taken care of instantly. This is where automotive reputation management comes in to the rescue of the car dealer industry.

The internet is flooded with both positive and negative reviews about various car dealers. A quick search about any car dealer on one of the major search engines reveals numerous reviews, both positive as well as negative. As a potential customer, it becomes very difficult to distinguish between an actual negative review and the one which has been posted on the internet just to defame a particular car dealer. This can cause confusion in the mind of the potential customer and can eventually drive him away, consequently posing a loss to business. Many of the negative reviews are actually part of a negative publicity campaign launched by a direct competitor, targeted to a particular car dealer, in order to crush his business to gain a competitive advantage. It is thus imperative for a car dealer to keep track of his business’ reputation online and nip such campaigns in the bud.

There are many firms which provide professional reputation management services to car dealers. These vendors can help a car dealer to build and protect his genuine image online by keeping track of the information being posted on the internet by others, angry users or competitors alike. Many big companies in almost all the industries are increasingly investing in reputation management services and the car dealer industry is not alien to this trend. Almost all of the renowned car dealers have invested in this important tool of the business.

These days, the explosion of social media has brought with it a new dimension for online marketers in the car dealer industry but at the same time, the reputations of car dealers are more vulnerable than ever because of the free and fast flow on information and word of mouth publicity on these platforms. Almost all the prospective car buyers use internet to get information about dealers from whom they could purchase cars. In the light of this fact, it becomes all the more important to be able to protect one’s hard earned image in the industry by making use of automotive reputation management services.

In a nutshell, the importance of reputation management for car dealers cannot be emphasized enough in today’s industry where the rivalry is bitter and dirty tactics to gain competitive advantage is the order of the day. Thus, it is strongly advised that all car dealers make good use of the automotive reputation management tools and services to salvage their businesses.

 

Car Dealer Cautioned not to pay too much

Kelly Blue Book is cautioning dealers during the months ahead to watch out and make sure they don’t “overpay” for fuel-efficient vehicles running through the auction lanes. Though high fuel prices have made these compact and subcompact gas sippers a hot seller and an attractive option for many consumers, Kbb.com contends “with so many new and redesigned subcompact and compact offerings available today, consumers will have little reason to pay close to sticker for a one- or two-year-old used vehicle.” And as wholesale values rise, the site’s analysts noted dealers will find it hard to make a profit when passing along these expensive used vehicles to shoppers. In fact, rising used-car values may have played a role in supporting the increase in new-vehicle sales in recent months, especially sales of fuel-efficient vehicles, officials asserted. We are suggesting that dealers avoid overstocking fuel-efficient units rather than shy away altogether. It will still be important to at least have a minimally sufficient inventory of subcompacts, compacts and hybrids available for sale, but dealers should make sure to try and maintain a less than 30 days supply,” Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book, told Auto Remarketing on Monday. “It appears as though fuel prices may have peaked, so we may see values of fuel-efficient vehicles begin to lose momentum in the weeks ahead. Dealers should focus on compact crossovers and mid-size vehicles as suitable alternatives. Values have remained relatively stable in each of these segments and we believe that these vehicles should remain in high demand, and thus, a safe bet for dealers looking for inventory,” he continued. And as wholesale prices peak, leading to higher used-car prices; and high fuel prices spur recent interest in gas sippers, Kbb.com asserts that OEMs will be rolling out even more fuel-efficient units in the months to come. “There shou ar. In addition, inventory is relatively light for a handful of existing fuel-efficient offerings such as the Honda Fit, Ford Focus and Mazda CX-5, so prices on these models will likely remain closer to MSRP than Invoice. As inventory increases, we would expect to see shoppers continue to opt for new vehicles rather than a 1 to 2 year old used unit,” Gutierrez noted, stressing that even more new fuel-efficient rides will be hitting the lots in the new future. Kbb.com analysts even went so far as to say “many one- and two-year-old used fuel-efficient vehicles are so expensive today that a comparable new vehicle may only be marginally more expensive.” Gutierrez added: “Consumers have more options than ever before when it comes to fuel-efficient offerings, and many of these vehicles can be leased for less than $200 per month and a small down payment. “Dealers must keep this in mind as they continue to pay more and more for used compacts at auction. As values rise, dealers will find it difficult to pass along the premium paid at auction to consumers,” ld be at least a handful of additional fuel-efficient vehicles coming to market in the months ahead. The Chevrolet Spark, redesigned Ford Fusion, and Dodge Dart are just a few of the fuel-efficient offerings that should be arriving later this year.see the full article at http://www.autoremarketing.com/

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