How can you afford to not monitor your reputation online?

Ignorance has caused many people to lose profitable businesses since they choose not to listen to the needs of the people. As they say, the clients are the ones with the ability to make or break the name of the business. With the introduction of online sites, social media applications and reviews, many business owners do not take the time to follow on the reputation of the company. The online monitoring management aims to give the company the good reputation and shield the bad publicity. Some of the sites are geared towards hate speech but when one takes the time to respond to the comments, it gets clear and people trust the company.

  • The online reputation management involves following up on the trends of the social network site, reviews and blogs and find out what other people are saying about the company. At times, the image gets worse since the reception is poor and this is portrayed on the social sites. With good and professional online reputation management, the company takes time to highlight the plight and the needs of the clients, apologizes, and takes stern action.
  • The people have the power to break the image of the company especially when they use the authoritative sites. According to recent research, the monitoring management companies have changes the situation by portraying good feedback on the image of the company and this makes it look appealing and creates growth. When there is no online monitoring and assessment by the company, people will continue to issue comments of ignorance and bad management about the company and this leads to the downfall.
  • It is crucial for the business owners to have different channels of marketing the company. One of them is through social, media monitoring which aims to give good online reputation and image of the company. Some of the social sites have discussion panels and give both sides of the divide to clarify on issues regarding the company. Some of them are matters regarding the products, customer care while others deal with the management of the company. When such issues are highlighted, it is the duty of the company to take action and time to answer the needs of the people in a professional manner.
  • Most of the big businesses find it harder to monitor the different online sources. When they hire the professional online monitoring companies, they end up getting good reviews, positive content, and good publication. At times, the company may offer poor services and people storm the online sources to post the comments and publish blogs regarding the incident. When they hire the online reputation management firms, they hit back with responses regarding the issue at hand, issue press releases, and most importantly take time to write more positive comments about the company and the progress. This does not happen overnight, since the image of the company is at stake but with clear and professional guidelines, the monitoring company, will reclaim the image of the business.

When the company does not take time to look at the online sites, they risk highly, and this leads to trust issues with the company. When an article is published in the media, people tend to comment about it online, giving their reasons, views, and judgment. Through monitoring the different sites, the company has the chance to rectify, by giving reasons to the public.


The Reputation Monitoring Company

Automotive Reputation Management now

Automotive reputation management: Why does gross go up when Car dealers learn to manage their reputation? Maybe it’s because consumers can see their positive press! Dealers are normally the bad guys right?

Dealers do not worry about reputation as much as they should. They have always bought it. Sponsoring charity events and making donations. However, in today’s world, daily reputation management is THE single most important function a dealer can do.

Remember when C.S.I. was tied to trunk money? It did not take long for dealers to start buying surveys. A tank of gas, floor mats or the first service were gifts we were willing to give away to gain that survey. We would even mail it for them!

Manufacturers quickly adjusted and altered the program and found ways to monitor the email surveys. Today you have to earn it or lose money.

Evolution will see a move to the online arena. Review sites are continually working on monitoring your reviews. Weeding out the planted internal reviews and forcing us to become better at customer relations.

Let’s face it; Reputation Management is a new position, much like the Internet marketing position created over the last five years. The Challenge – are you an early or late adopter? Early adopters all have a hundred plus reviews on most of the review sites out there. The late adopters have 2 stars and want their friends to write something nice about them. Let’s go….create the position!

To be frank, most reviews are accurate when you look at them from the consumers’ perspective, and most rate a business a 1 or a 4.5. Where do you want to be? I have been on the review band wagon with auto dealers for over 3 years now working on identifying problem processes and trying to correct the action in the dealership. You CAN gain ground and turn this around in a few months.

If you need help contact us. We have programs, tools, and call center programs that can get you engaged and in front of your competition.