Grand Pacific Media: Review Suppression Takes Center Stage for Automotive Dealers
Dealerships Are Finding That the Majority of Their Customers Visit the Lot on the Basis of Online Reviews.
Managing These Online Reviews Is More Vital Now Than Ever Before; In response to Google’s Panda consumers now look online first.
In today’s market place anyone who has ever shopped for a car knows that car dealerships are hardly in short supply. In every city you now have standout dealers, lets face it every city has its fair share of car dealerships, and at the end of the day they all sell the same vehicle. A Nissan, Ford or Chevrolet is the same vehicle at any of the dealerships.
Across the country or across town when consumers can connect the dots it make a huge impact. Example you do the search for Nissan Dealer in Las Vegas. You will see one store in control and also selling 60% of the Nissan vehicles in the city. The other has seen better days and one who has never paid attention to the reviews and even though he’s in the heart of the population only sells 10% of the cars in that market. The stores all look the same with new Nissan fronts however, the reputation is tied to the search and when you align up the stores one has 100 reviews and maintains 4 stars the other is 3.5 at 40 reviews ad the last 10 at 2 stars.
How does the consumer choose which store to visit? Dealers would like to think its his last great ad on TV and Radio ITS NOT the consumer goes to Google Yahoo or Bing and does a search. The rest is easy. According to a recent article from an auto dealership industry publication, the answer is through reading online reviews. The article notes that, for a few dealerships, online reviews account for the majority of showroom or walk in. While this is obviously good news for dealerships that have positive reviews, those with negatives reviews might find it difficult to get buyers to the store. As a result, more and more auto dealerships are turning to Reputation Supervisor.
The importance of reputation management services in the auto dealership industry is argues to overstate. The print even goes as far as to say that “reputation management sells more cars than any other [online marketing strategies].”
The author of the article recommends that auto dealers take full advantage of the positive reviews they accrue on sites like DealerRater.com, sharing them with potential customers via Facebook and Twitter. I will say that I don’t believe that Twitter or facebook do much of anything for a dealership but the reviews “nothing is more important”.
While this is an effective strategy for dealers with across-the-board positive online reviews, not every car lot is so lucky. For those struggling against bad reviews, reputation management provides viable options for combating bad publicity. In fact, one of the main Products offered by reputation management firms, known as review suppression, can help business owners in any industry regain control of their online reputation, fighting back the corrosive impact of negative reviews.
Reputation Supervisor, notes that, while ugly reviews cannot be deleted unless inaccuracies are verifiable review suppression is the next best thing.
“The unfortunate reality of the Internet is that there is no reset button, no way to erase or take back bad reviews. Once they are out there, they are out there However, business owners are hardly without hope. “Reputation Supervisor can offer the most advanced strategies in review suppression. What that means is that we create content that presents a business positively, couple it with strong SEO, and inundate the search engines. We can effectively make those negative reviews non-existent, pushing them to the bottom of a Google search.”
However, the reputation management strategist is quick to note that this is not only true of car dealerships.
See Grand Pacific Media to tune up your reputation